Creditas Soluções Financeiras Ltda

Company type

Brazil-based lending business

Overview

Creditas was founded in 2012 with the objective of creating a company able to reshape the Brazilian financial system. Although that system had accomplished its critical role of providing basic banking services to the population, even at that time it was full of inefficiencies resulting in extraordinarily high lending rates and banking fees. Since 2012, when we started in a 5 sqm office on Berrini Avenue in São Paulo, we have progressed through 3 phases in which we adopted an increasingly aggressive strategy:

• Secured Lending Marketplace (2012-2016): we anticipated a trend towards digitalization of the Brazilian population and created an online platform that allowed traditional banks to deliver online secured loans
• Secured Lending Platform (2016-2019): realizing the need to become more independent in order to create a high-quality lending product, we launched our own home equity and auto equity solutions, migrating from a channel to a product strategy
• Solutions Ecosystem (2019-): we reevaluated the market and initiated a new adventure with the expansion of our credit and fintech platform, the development of a new consumer solutions vertical and our internationalization to Mexico

 Today Creditas is a consumer-focused digital platform operating in multiple verticals:

• Secured lending: Home Equity, Auto Equity and Auto Financing
• Creditas @work: Payroll loans, salary advance, benefits card and pension plans
• Consumer Solutions: Creditas Store, Home Solutions and Auto Solutions

Active investor