Company type
Online grocery platform for small retailers.Overview
Mercato empowers grocers with easy-to-use marketing, e-commerce, and service tools that result in seamless online ordering and delivery. We aren't just a tech company who stumbled into groceries - we're a grocery company that builds tech to help grocers sell more and stay in business. Instead of third-party shoppers, every order is handpicked directly from the store. Our merchants have some of the best locally sourced ingredients, and our mission is to help more people experience them. We believe food is more than just nourishment for your body. It's an opportunity to take quality, fresh ingredients and turn them into something bigger. To us, every meal is a moment.
Funding rounds
Series A USD 26,000,000
USD 26,000,000 ( )
Mercato, a San Diego-based online grocery platform for small retailers, raised $26 million in Series A funding. Velvet Sea Ventures led, and was joined by Team Hero and insiders Greycroft and Loeb.nyc. http://axios.link/9wEg
| Investor | Profile | Country | Notes | |
|---|---|---|---|---|
|
Velvet Sea Ventures | Initial investment. Led the round. | ||
|
Greycroft Growth LP | Initial investment. | ||
|
Loeb.nyc | The venture arm of Loeb enterprises. | Initial investment. |
Investment activity status
Active investor